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With promises of the metaverse making headlines worldwide, defining where your brand fits in this rapidly evolving landscape is more important now than ever before. Leaders from Roblox, Logitech and Google joined Adweek’s Social Media Week to explore how labels, brands and artists can work together seamlessly in the metaverse to drive value for all parties.
Brand activation in the metaverse
Virtual concerts have been reaching millions of people around the globe through the metaverse, as everyone from A-listers to rising stars engages with fans in virtual worlds.
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