How Blockchain Tokenization Provides a New Opportunity to Track a Product's Lifecycle

In the past, it was difficult to follow progress after purchase

The resale market for sneakers is a billion dollars, the overall resale apparel market is $17 billion, used smartphones are $17 billion. From apparel to consumer electronics to cars, a significant number of people will own a brand’s product without having ever purchased from the brand directly. Traditionally past the moment of purchase, most brands have had limited ability to interact or track the lifecycle of most of those products. However, the tokenization of products can change that.