How Bark Is Using Social Media to Market Itself to Future Dog Owners

Allison Stadd, vice president of brand reach and affinity, spoke at Brandweek: Challenger Brands

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Adweek reporter Diana Pearl had a tricky question for Bark vp of brand reach and affinity Allison Stadd at Wednesday’s Brandweek: Challenger Brands summit. Pearl—who’s 26 years old, on the younger side of the millennial generation—said she can’t foresee herself getting a dog anytime soon because it feels “too adult.”

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