How American Apparel Is Rebuilding Its Brand With More Sizes, New Styles and Fresh Marketing

Brand exec Cynthia Erland lays out the strategy

American Apparel, the Los Angeles-based clothing retailer known for its risqué advertising, has been through some tumultuous times.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.