How Advertisers Should Adjust Strategies for the At-Home Audience

In a fragmented world of multiple devices and multiple distractions

Stay-at-home guidelines didn’t start the remote work movement, but they definitely accelerated it, and the successful transition by many companies to a dispersed workforce has proven its merits. A Gartner survey from early April found that 74% of CFOs plan to move some or all of their employees to remote positions permanently following the current crisis.