How a Creative Studio Brought Elton John’s Career to Life in Virtual Reality

Spinifex Group explains the strategy behind his farewell tour kickoff

The Elton John experience played simultaneously in New York, Los Angeles and London. Courtesy of Rocket Entertainment

It was a case of kismet that seemed almost magical. About the time that creative studio Spinifex Group had identified Elton John as someone who could really benefit from its more cutting-edge techniques, the artist’s company was looking for just the sort of thing that the digital experience agency offered.

This story first appeared in the June 3, 2019, issue of Adweek magazine. Click here to subscribe.
@JanetStilson Janet Stilson is a freelance writer for Adweek.