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NEW YORK: Rubbermaid, the marketer of diverse home and children’s products, is conducting a review for its estimated $10 million U.S. ad account.
The Wooster, Ohio, company has sent out requests for proposals via The Rojek Marketing Group in Cleveland on all corporate ad account duties as well as those for the Rubbermaid Home and Seasonal Products, Little Tikes Juvenile Products and Graco Infant Products divisions, RMG president Lorraine Rojek said. Rojek also said the ad budget would likely increase in 1998.
Rubbermaid’s lead agency is Meldrum & Fewsmith Communications in Cleveland, which has handled Rubbermaid Home and Seasonal Products since December 1995.
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