In 2009, the descendants of Bob Marley gathered at the Miami home of Cedella Marley, one of the late reggae singer’s daughters, over plates of Jamaican fried fish and corn. But there was far more in the offing than lunch. The Marley brood had assembled to meet with an executive from Hilco Consumer Capital, a firm that specialized in resurrecting deceased brands or, as in this case, deceased celebrities who were themselves brands and creating lucrative licensing deals with them.
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