Deutsch Wins J&J’s $115 Mil. Tylenol, $20 Mil. St. Joseph

NEW YORK IPG’s Deutsch in New York last week won the $115 million Tylenol account. The client, Johnson & Johnson, sweetened the pot by adding the $20 million St. Joseph aspirin brand. Deutsch bested fellow IPG shops The Martin Agency in Richmond, Va., and Hill, Holliday, Connors, Cosmopulos in Boston after a four-month review. At the same time, media duties on the brands shifted without a review to IPG’s Universal McCann in New York, a client rep said. Previously, creative and media planning were at Publicis’ Saatchi & Saatchi in New York; buying duties were split among several shops, including Universal McCann. The rest of Saatchi’s J&J business—Pepcid, Mylanta and Mylicon, with total spending of about $65 million—shifted to IPG’s Alchemy in New York, a J&J roster shop.

Nokia to Review Media After Creative Search

DALLAS Nokia is planning to put its media duties in review following the conclusion of its creative review in January, sources said. Creative and media incumbent The Richards Group in Dallas will not defend creative on the $35 million ad account, but the shop would not comment on media. Nokia, with regional headquarters in Irving, Texas, declined comment. RFPs sent to 17 potential creative contenders are due back today.

Negotiators, White House Agree On 39% Media-Ownership Cap

NEW YORK Republican-led congressional negotiators, under pressure from the White House, reached an agreement last week to let TV networks own stations reaching 39 percent of the national audience, up from 35 percent currently allowed by law. Opponents, led by the Democrats, said they would work to block the revised bill. With the support of President Bush, the FCC raised the level to 45 percent in June. Opponents urged Congress to roll back the change; under a veto threat from Bush, lawmakers negotiated the compromise and settled on 39 percent. That matches the percentage of homes reached by TV station groups controlled by Viacom’s CBS and UPN and News Corp.’s Fox. It leaves room for NBC- and ABC-owned station groups to grow.

Ogilvy Allowed Into ONDCP Review

WASHINGTON WPP’s Ogilvy & Mather is permitted to compete for the White House Office of National Drug Control Policy’s $150 million anti-drug media assignment, even though the ONDCP said Friday it will not renew the New York shop’s contract, which expires next September. The ONDCP said it wanted to change the contract to be performance-based. Ogilvy declined comment. Details of when RFPs would be issued have not been worked out. Ogilvy won a one-year contract with four renewal options in July 2002. The award came after the ONDCP reviewed following questions over Ogilvy’s billing practices. Ogilvy paid $1.8 million to settle civil charges.

Lowe, McCann Vie For Verizon Wireless

NEW YORK Two IPG shops remain in the hunt for Verizon Wireless’ new “Test Man” campaign: incumbent Lowe and McCann-Erickson, both in New York, said sources. Both presented creative concepts to the Bedminster, N.J., client several weeks ago, and more meetings are expected, sources said. IPG’s Hill, Holliday, Connors, Cosmopulos in Boston no longer appears to be in the chase. The client wants to evolve “Test Man,” but lead duties on the estimated $700 million U.S. account may hang in the balance. The client could split the business but more likely will select one shop for the entire account, sources said. Client executives are said to be evenly divided between Lowe and McCann. The shops declined comment. The client did not return calls.

McD’s to Move $1.3 Bil. Media Account to OMD

LOS ANGELES McDonald’s is expected to announce today it is consolidating global media duties on its estimated $1.3 billion account at Omnicom’s OMD. OMD already handles about 60 percent of McDonald’s global media duties, including adult planning and national buying on the $700 million U.S. account. Publicis’ Starcom handles youth-market planning and media for several foreign markets, and Grey’s MediaCom also handles some markets overseas. The agencies either referred calls to the client or were unavailable.