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Hotels.com has a marketing mission that, as far as client mandates go, is pretty fun: Find surprising ways to use standard ad buys.
For example, earlier this summer the booking site put a twist on Facebook's silently autoplaying videos by creating a very different experience when you watch its ads with sound.
Now agency Crispin Porter + Bogusky is back with an effort that tests viewers' eyes rather than their ears: a TV ad covered in legal disclosure that happens to include rules for entering a sweepstakes.