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If 2019 was the summer of hard seltzers, 2021 is shaping up to be the summer of ready-to-drink (RTD) cocktails.
Hornitos’ new tequila seltzer, launched today, is the newest entrant into the RTD cocktail category. Instead of being a flavored malt beverage like the White Claws and Trulys of the world, it’s simply a combination of Hornitos tequila, a little natural flavoring and some bubbly seltzer—making it part of a trend that’s redefining the canned and premixed cocktail category with premium offerings that grow by the week.
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