Horizon Lands Turner’s Media Buying Business

Broadcast spends about $150 million on media annually

Turner Broadcasting has awarded the bulk of its media buying business to Horizon Media after a review, confirmed Dennis Camlek, svp of Turner. 

The broadcaster's entertainment and news networks, including Cartoon Network, CNN, HLN, TBS, TNT, Turner Sports and Turner Classic Movies, spend an estimated $150 million in media annually. Media planning will continue to be handled in-house. 

Horizon will buy media for all networks except truTV, which Media Storm will continue to handle.

In making the selection, Camlek cited Horizon's experience with cable networks A&E and The History Channel, pricing and leadership teams.

"There's been a change in the marketplace, it's harder to get audiences to tune-in live and we wanted a clean slate," Camlek added. 

In its search, Turner contacted more than a half-dozen agencies before narrowing the field to three. The incumbent, MediaVest, which won the assignment in 2010, did not defend.