An Agency’s Solution to Archaic Tampon Dispensers Is Also Making a Point About Tech

Hooha, a smart vending machine from Huge, shows how gender balance can boost product development

the hooha smart tampon vending machine
Huge has taken Hooha to 18 events this year, including SXSW and Cannes Lions. Huge

Huge initially created Hooha, the world’s first smart tampon dispenser that launched in March, to provide an alternative to the antiquated, coin-operated vending machines often found in public restrooms. But the text-activated device was also based on an employee’s idea to emphasize why the tech industry should include more women in product development, especially for tech specifically created for them. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.