An Agency's Solution to Archaic Tampon Dispensers Is Also Making a Point About Tech

Hooha, a smart vending machine from Huge, shows how gender balance can boost product development

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Huge initially created Hooha, the world’s first smart tampon dispenser that launched in March, to provide an alternative to the antiquated, coin-operated vending machines often found in public restrooms. But the text-activated device was also based on an employee’s idea to emphasize why the tech industry should include more women in product development, especially for tech specifically created for them.

Hooha is the brainchild of Stephanie Loffredo, associate director of social marketing at the global digital agency.

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