Hong Kong’s Tourism Board Wants You to Discover the City Like a Local

New ads highlight lesser-known attractions

Although international arrivals to Hong Kong have grown over the last few years, the Hong Kong Tourism Board is seeking to lure more global travelers with a series of videos that highlight the city's lesser-known attractions. Its new "Best of All, It's in Hong Kong" campaign features the city's unique culinary, fashion, outdoor and kid-friendly experiences.

A series of four videos include Michelin chef Umberto Bombana sampling local delicacies and street food; designer Anais Mak shopping at high-end boutiques and local street markets; actor Sean Lau exploring hiking trails on the outskirts of the city and actor Michael Wong taking a family to local amusement parks and aquariums.

"By watching these videos, travelers can discover the breath-taking intensity, the surprising contrasts, the rewarding variety and the captivating style this wonderful city can offer," said Hong Kong Tourism Board's executive director Anthony Lau in a statement. "This new brand campaign will take Hong Kong to new heights as a destination by connecting and inspiring people to travel here and experience the best and most authentic Hong Kong moments."


Client: Hong Kong Tourism Board

Agency: Grey Hong Kong

PR/Media: Grey APAC Huma Qureshi

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