Honda Racing Team Generates PR

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LOS ANGELES As part of a launch strategy intended to garner publicity and build credibility, a team of Honda engineers and support staff, as well as car magazine editors, raced modified Honda Civic Si vehicles last weekend at Thunderhill Raceway Park. They finished first and second in their class.

Knowing months in advance that the Civic Si production vehicle was set to launch only two days before the National Auto Sport Association-sanctioned event in Willows, Calif.,

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