Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Honda is kicking off a campaign Wednesday to promote the availability of its refreshed 2021 Honda Odyssey minivan in dealerships Aug. 3, with help from Disney and Pinterest.
The automaker is celebrating year No. 15 as the official vehicle of Disneyland Resort, and the minivan features a playlist of Disney hits that plays through the vehicle’s display audio system via Apple CarPlay and Android Auto.
In the new Enchanted Odyssey campaign, a family listens to that playlist while encountering Disneyland Resort attractions and characters including Sleeping Beauty Castle, Star Wars: Galaxy’s Edge, Dumbo the Flying Elephant and Mickey Mouse.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in