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The Home Depot first sponsored ESPN’s College GameDay in 2003, when the majority of U.S. viewers watched broadcasts on bulbous cathode-ray tube televisions.
At the time, Home Depot centered around professionals and homeowners. It had offshoots like The Home Depot Supply, the Home Depot Landscape Supply and Expo Design Center aimed at a growing housing market and had stores so inhospitable to average shoppers that then-CEO Robert Nardelli admitted to CNN that “We’ve got to make our stores more shoppable, more navigable.”
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