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Sometimes even those who help others need to be helped, too.

To solicit contributions from readers and corporations for the USO of Metropolitan New York, Korey Kay & Partners broke a new print ad on Veteran’s Day that details the importance of the organization’s services.

The pro bono ad—the New York shop’s first for the client—is framed by images of military personnel and others in different situations (a sailor hugging a young woman, soldiers manning a tank).

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