Expect More, Longer Sales as the Holiday Shopping Season Kicks Off—in October

New 10.10 Shopping Festival and Amazon Prime Day seek to encourage early buying

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Key Insight:

Will Saturday, Oct. 10 be the Black Friday of 2020? If a trio of retail partners have their way, it will be.

That’s because shopping rewards app Shopkick is teaming up with retail insights firm Coresight Research and ecommerce site Fashwire to launch what they’re calling the 10.10 Shopping Festival to “engage American consumers and revitalize retail,” according to a Shopkick spokesperson.

The

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