Adapting to Crisis

Expect More, Longer Sales as the Holiday Shopping Season Kicks Off—in October

New 10.10 Shopping Festival and Amazon Prime Day seek to encourage early buying

macys new york shopping
Retailers are reimagining a crowd-free holiday shopping season. Bryan R. Smith — AFP via Getty Images

By Lisa Lacy

September 24, 2020

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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