Adapting to Crisis

Expect More, Longer Sales as the Holiday Shopping Season Kicks Off—in October

New 10.10 Shopping Festival and Amazon Prime Day seek to encourage early buying

macys new york shopping
Retailers are reimagining a crowd-free holiday shopping season.Bryan R. Smith — AFP via Getty Images
By Lisa Lacy

September 24, 2020

Key Insight:

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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