'Tis a Holiday Season of Uncertainty—So Why Are Shoppers Still Spending?

This year, luxury and value marketing can comfortably coexist


At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a cashmere padded leather coat for $79.99. Then there’s the other end of the gifting spectrum: For those with finer tastes and deeper pockets, Overland Sheepskin Co. has its own version of a brown leather coat—the Blade Toscana Sheepskin model—for $1,595.

Walmart’s doing well headed into the holiday season.

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