H&M's Roblox Experience Is an Experiment in Virtual Fashion

The retailer wades deeper into Web3 with 'Looptopia'

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In late 2022, H&M debuted “Metaverse Design Story,” a real-world clothing collection inspired by Web3. Think neon yellow dresses, futuristic jewelry and beaded bomber jackets.

The futuristic mannequins in the brand’s Times Square storefront in New York stood as a testament to Web3’s on impact on physical fashion, which is ushering in design technology that can make dresses glisten like water or change texture in response to temperatures.

However, the opposite is also true, and brands such as Nike, Gucci and others are rushing to design virtual garments for the digital realm.



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