Hip to Be Square

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Creatives lately seem to be taking a cue from Huey Lewis—it looks like it’s hip to be square. Or, more accurately, full of squares.

Boxes, split screens and layered images have been popping up everywhere, in all shapes and sizes. AT&T’s latest effort, “Faces,” shows a split screen that brings together images of two people, while Honda’s “Best Friends” uses a split screen to compare its cars to their owners’ faces.

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