Hilton, Marriott and Airbnb Roll Out New Cleaning Initiatives to Reassure Consumers

Airbnb will use a 'booking buffer' to space guests 72 hours apart in some homes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Right now, nearly eight in 10 hotel rooms sit empty across the U.S. But when travel resumes, America’s top hospitality brands, including Hilton, Marriott and Airbnb, are making sure consumers know that rooms will be cleaner than ever.

Today, Hilton announced a partnership with Reckitt Benckiser, manufacturer of the in-demand disinfectant Lysol, for a new initiative called Hilton CleanStay with Lysol Protection. The brands’ partnership is set for multiple years, although Hilton wouldn’t disclose how long.

Beyond

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in