Hilton, Marriott and Airbnb Roll Out New Cleaning Initiatives to Reassure Consumers

Airbnb will use a 'booking buffer' to space guests 72 hours apart in some homes

a hotel worker wiping down a stair handrail
Hilton's initiative is scheduled to launch in June. Will Newton, Hilton Hotel

Right now, nearly eight in 10 hotel rooms sit empty across the U.S. But when travel resumes, America’s top hospitality brands, including Hilton, Marriott and Airbnb, are making sure consumers know that rooms will be cleaner than ever.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.