Hill, Holliday/N.Y. Hires DeMaso

Elizabeth DeMaso has returned to her new-business roots, joining Hill, Holliday, Connors, Cosmopulos’ New York office as svp, director of business development.

DeMaso, 33, was svp, associate director of business development at Deutsch before leaving last year to start recruiting firm DeMaso Adelson with Alyssa Adelson. She began at Hill, Holliday/New York in the newly created post last week.

“It gets into your blood,” she said. “I’m a lifer for new business. A lot of clients tried to recruit me … but this was the right opportunity.”

No decision has been made as to whether her recruiting firm will remain open, DeMaso said.

At Hill, Holliday/New York, she is charged with managing the agency’s new-business prospecting; she oversees two staffers and is working primarily with the senior-management team.