Hey Pepsi, Here's How It's Done. Heineken Takes On Our Differences, and Nails It

Putting realities over production values

April 27, 2017

A feminist and a dude who feels awfully oppressed walk into a warehouse…

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

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Hey Pepsi, Here's How It's Done. Heineken Takes On Our Differences, and Nails It

Putting realities over production values

Angela Natividad

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