Hertz Hires First CMO Since Bankruptcy With Electric Vehicle Focus

Wayne Davis will join in January from GE Appliances

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Car rental firm The Hertz Corp. has named Wayne Davis as its executive vice president and chief marketing officer, which will see him lead the marketing strategies for its Dollar, Thrifty and Hertz brands with a focus on the growth of electric vehicles.

Taking up the post from Jan. 3, Davis will join from GE Appliances where he has been leading its premium Café brand. Before that, he held several roles within GE Appliances, including senior brand director for Haier & Hotpoint and commercial leader for GE Appliances’ FirstBuild innovation hub, where he led the launch of the Opal Nugget Ice Maker.

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