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The Internet has been buzzing about Hershey’s new logo, and not necessarily in a good way. The redesign is a key part of the 120-year-old company’s wider rebranding efforts.
In an effort to expand its identity beyond just chocolate bars and to attract a broader customer base, The Hershey Company is moving away from the 3-D styling of its old logo to a simpler and more modern flat design.
But the brand's new emblem has been the brunt of many jokes on social media because of its striking resemblence to a popular emoji.