Here's Why Twitter's Porn Problem Freaked Out Brands

10 million accounts could be sharing NSFW content

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There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running next to them. It's a serious concern that advertisers and Wall Street insiders raised with Adweek last week, and one that Twitter has been quietly trying to manage.

The problem is largely a technological one: how to police hundreds of millions of accounts, 10 million of which could be devoted to pornography, according to one Wall Streeter's estimates.

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