Brand Marketing

Here's Why the Tribeca Film Festival Created an Award to Recognize Branded Content

Derek Lam, Samsung selected as finalists

By Kristina Monllos

April 11, 2016

The Tribeca Film Festival today announced finalists for its first branded content award. That's right—even New York's sought-after film festival is championing the marriage of entertainment and advertising.  

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.

Recommended articles
You Might Like

How Curated Marketplaces Put Supply Control Into the Hands of Advertisers

By Ben Kneen, Senior Director, Product Management

A Playbook for Thriving in the Post-Cookie World

By TransUnion

Top 5 Takeaways From Google Marketing Livestream 2021

By Jerry Dischler

7 Reasons Marketers Should Be Optimistic as Post-Pandemic Recovery Begins

By Matthew Tilley, Senior Director of Content Marketing, Valassis, a Vericast Business

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}