Here’s Why Denny’s Anthropomorphized Its Grand Slam Breakfast

Web series has nearly 16 million views

Denny's may be a 62-year-old brand, but it's one that understands the Internet. The restaurant chain's snarky online persona, crafted by Erwin Penland, has kept its brand awareness high. But what do you do when you want to shake things up? Denny's, which branded itself as America's diner, decided to anthropomorphize its 38-year-old signature dish, the Grand Slam breakfast. 

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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