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Denny's may be a 62-year-old brand, but it's one that understands the Internet. The restaurant chain's snarky online persona, crafted by Erwin Penland, has kept its brand awareness high. But what do you do when you want to shake things up? Denny's, which branded itself as America's diner, decided to anthropomorphize its 38-year-old signature dish, the Grand Slam breakfast.
Launched last fall, the Web series, The Grand Slams, put facial features on a pancake, an egg, sausage and bacon.