Here's What It's Going to Take for Brands to Win Over Consumers in 2017

According to a new Wunderman study

What does it take for a brand to be wanted by consumers in today's world? A new study from agency Wunderman examines how brands can achieve new engagement criteria that it's calling "wantedness." It's defined by the agency as, "the degree to which a brand proves their commitment to earning a customer's business across every touch point and throughout the entire path to purchase."