Here's What It's Going to Take for Brands to Win Over Consumers in 2017

According to a new Wunderman study


What does it take for a brand to be wanted by consumers in today's world? A new study from agency Wunderman examines how brands can achieve new engagement criteria that it's calling "wantedness." It's defined by the agency as, "the degree to which a brand proves their commitment to earning a customer's business across every touch point and throughout the entire path to purchase."

Penn Schoen Berland partnered with Wunderman on the study, which polled people between the ages of 18 and 65 in both the United States and United Kingdom, in order to help brands and clients better connect with consumers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in