Here’s What Happens When a Book Promo Finally Gets Real About the Agony of Writing

Amanda Rosenberg drops the cheery facade for 'That's Mental'

British author Amanda Rosenberg promotes her new book with the same dark, relatable humor she infused into the memoir. Amanda Rosenberg

Maybe you’ve never authored a book, but if you’ve ever written anything personal and ambitious, you’ve certainly experienced how quickly the process can turn nightmarish.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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