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If June has taught us anything, it’s that Black and African Americans face obstacles other groups can hardly comprehend, whether in relation to criminal justice, the workplace, the economy or so many other factors of daily life.
But when it comes to Black Americans in advertising, research tends to focus on the basics: what brands consumers prefer, broken down by race, gender, age and the usual benchmarks.
So when Burns Group’s BrandInformers fielded an open-ended poll online June 29 asking a single not-so-simple question, the answers were so powerful that the agency decided not to perform the usual spreadsheet analysis.