Here Are Forbes’ 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

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Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent of the influencers on the list, they only have a 21 percent share of the influence.

According to Forbes' study this means that "their opinions received either a lower quantity of reactions, were reacted to by less influential people, or their opinions and the reactions to them appeared in less impactful publications." 

From July to October Forbes analyzed data on the top 500 companies from the Forbes Global 2000 Largest Companies List and over 100 million articles. The CMOs were ranked by how they have established themselves by sharing opinions that and generate significant reactions.

Check out who made the list below: 

1. Phil Schiller, Apple

2. David Lauren, Ralph Lauren

3. Tim Mahoney, General Motors

4. Jim Farley, Ford

5. John Frascotti, Hasbro

6. Kristin Lemkau, JPMorgan Chase

7. Trevor Edwards, Nike

8. Beth Comstock, General Electric

9. Seth Farbman, Gap

10. Alain Visser, Volvo

11. Matt Jauchius, Nationwide Mutual

12. Richelle Parham, eBay

13. Martine Reardon, Macy's

14. Kevin Krone, Southwest

15. Olivier Francois, Fiat Chrysler

16. Stephanie Linnartz, Marriott

17. Andrew Nocella, American Airlines

18. Barb Rechterman, GoDaddy

19. Blair Christie, Cisco

20. Anne Finucane, Bank of America

21. Russell Wager, Mazda

22. Jim Berra, Carnival

23. Jeremy Burton, EMC

24. Alan Gershenhorn, UPS

25. Tony Pace, Doctor's Associates (Subway)

26. Keith Weed, Unilever

27. Dorothy Dowling, Best Western

28. Ola Kallenius, Mercedes-Benz

29. Dana Anderson, Mondelez

30. Ariel Kelman, Amazon

31. Michael Zuna, Aflac

32. Jeannine Haas, Avis Budget Group

33. Karen Quintos, Dell

34. Ken Chaplin, Trans Union

35. Khaled Elkhouly, Etisalat

36. Lorraine Twohill, Google

37. Mark Hug, Prudential Financial

38. Roel de Vries, Nissan

39. Mike Wege, Hershey Company

40. Brian Smith, Lexus

41. David Christopher, AT&T

42. Loren Angelo, Audi

43. Deanie Elsner, Kraft

44. Roy Benin, Mars

45. Ann Mukherjee, Frito-Lay

46. Andrea Riley, Ally Financial

47. Ann Glover, Voya Financial

48. Jeffrey Hirsch, Time Warner Cable

49. Andy England, MillerCoors

50. Johan Buse, SingTel


@KristinaMonllos Kristina Monllos is a senior editor for Adweek.