Dance With Hello Kitty in AR to Celebrate the Character's 50th Birthday

A mobile app features content pinned to worldwide landmarks

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To mark Hello Kitty’s 50th birthday, Japanese entertainment company Sanrio worked with creative studio Whatever Co. to launch a campaign encouraging fans to dance with the friendly feline through augmented reality.

As part of this campaign, a Hello Kitty AR app is now available to download for free on iOS and Android devices. It allows people near Shibuya 109 in Tokyo, Big Ben in London, the Eiffel Tower in Paris, Taipei 101 in Taiwan and the Empire State Building in New York to view Hello Kitty dancing near each landmark in augmented reality.

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