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Unilever mayonnaise brand Hellmann’s will continue its battle against food waste with an ad featuring Kate McKinnon, Mayo Cat and Pete Davidson’s yearly cameo in the brand’s Super Bowl ad. The spot tells viewers how the “may-ow” can be used to make new meals out of Super Bowl leftovers.
For the fourth consecutive year, Unilever will aim to drive sales with the food waste messaging, this time with McKinnon and her feline co-star as the two find renewed fame when she realizes the cat can “talk” after the cat directs her to use “may-ow” in the kitchen.