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Sorry, "Weiner Stampede" fans. Heinz Ketchup, makers of last year's much-loved, dachshund-filled Super Bowl commercial, is sitting out this year's game. But it's not completely disconnecting from Super Bowl weekend.
The brand today launches a grassroots campaign to get the Monday after the Super Bowl—when everyone is a bit cranky, or even calling in sick to work, after a night of partying—to be declared a national holiday.
The brand has started an official Change.org petition to "make Monday more like Sunday."