Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The idea of swimming in any of New York City’s notoriously filthy rivers is likely to leave most of the city’s residents feeling the same way—incredulous, and probably a little nauseated.
But Heineken and Tribeca Studios (the production arm of Tribeca Enterprises) are looking to drum up more support for a floating—and heavily filtered—public pool in the city’s most local waters, with a pair of new videos narrated by Neil Patrick Harris.
The pool itself is not a new proposition: Shaped like a plus sign, and aptly named “Plus Pool,” it’s the brainchild of a handful of local architects and designers, who have been spearheading stress-testing and fundraising for the project since 2010.
One of the clips, directed by Bianca Giaever of Greenpoint- and Los Angeles-based production company m ss ng p eces, walks viewers through that story, as told by Harris and various stakeholders and advisers, like co-founder Archie Lee Coates IV and Joshua David,...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in