Hebden Joins SMG’s Planning Unit

NEW YORK Andrew Hebden, formerly of Interpublic Group’s Universal McCann, has joined Publicis Groupe’s Starcom MediaVest Group as vice president for consumer context planning, a department that is charged with identifying the public’s underlying brand perceptions primarily for client Procter & Gamble.

Hebden, 31, has 10 years of strategic planning experience. He began his career at Zenith Media in the U.K., followed by a group head position at MBS Media, London. Most recently, Hebden served five years at Universal McCann as strategic planning director of the Beijing office (1998-2000), group account director of multinational accounts in New York (2000-2001) and lastly, as vice president, manager of strategy and channel planning, also in New York, since 2001. In that role, he handled accounts such as Motorola, L’Oreal and Gillette.

SMG’s consumer context planning group now has roughly 15 planners.