Heart Association Goes to Campbell-Ewald

DALLAS Interpublic Group’s Campbell-Ewald was selected on Friday to craft the American Heart Association’s first paid-advertising effort, the client confirmed.

The account is worth $12 million a year for each of the next three years, the client said.

The finalists in a review that lasted about two months were Havas’ Arnold in Boston; Omnicom Group’s DDB in Chicago and Dallas; and Publicis Groupe’s Publicis in Mid-America in Dallas.

The client was impressed by “the passion for the cause” the winning shop demonstrated, said Claire Bassett, who chaired the agency selection committee.

The finalists made creative presentations to client officials earlier in the week. The Rojek Cutcher Group in Cleveland oversaw the review process.