HealthNow, Be Protected Later

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HealthNow’s strategy for expanding its client base is to convince corporations and consumers to “plan ahead.”

A new print, radio and television campaign, created by Arnold in McLean, Va., touts the Buffalo, N.Y.-based insurer’s proactive approach to healthcare.

Three 30-second commercials began breaking last week on spot television and cable outlets in upstate New York markets centered around Rochester, Syracuse and Elmira.

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