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HealthNow’s strategy for expanding its client base is to convince corporations and consumers to “plan ahead.”
A new print, radio and television campaign, created by Arnold in McLean, Va., touts the Buffalo, N.Y.-based insurer’s proactive approach to healthcare.
Three 30-second commercials began breaking last week on spot television and cable outlets in upstate New York markets centered around Rochester, Syracuse and Elmira. Print executions will appear in area newspapers as well as periodicals such as Good Housekeeping and Ladies’ Home Journal.
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