Healthcare’s Revolution Includes More Empathy and Prioritizing a Patient-Centric Approach

Consumers are more empowered and want an experience that centers on them as the patient

Healthcare is transforming to where health is equated with overall wellness. Getty Images

I still remember when Amazon was just an online bookstore, Netflix snail-mailed DVDs and the only way to get around New York City above ground was by flagging a yellow cab. Back then, the thought of ordering groceries and books from the same place, binge-watching original TV content without ads and getting a ride through a mobile app were foreign concepts.

Kathy Delaney is the global chief creative officer of Publicis Health/Saatchi & Saatchi Wellness.