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After a brief review involving just one other shop, the UPMC Health System and Health Plan chose Marc Advertising as its agency of record.
Pittsburgh-based UPMC split with hometown agency Bozell Kamstra in December after nearly five years, said Ann Metzger, who heads marketing efforts for the client.
UPMC, which is affiliated with the University of Pittsburgh, had assigned a project for its health plan to Marc, which led Bozell to pursue business from a competitor, Highmark Blue Cross & Blue Shield, an account it later secured.
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