As Pride Month kicks off this year, many brands are again facing well-deserved accusations of “rainbow-washing” and insincerity from the LGBTQ+ activists and allies. Because despite nearly ubiquitous corporate messaging in support of Pride, 2021 has been a record-breaking year for the number of anti-trans bills introduced in dozens of state legislatures across the country—bills that are, in many cases, sponsored and supported by lawmakers who receive corporate donation dollars from those very same brands.
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Still, there are bright spots.
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