Headspace Launches First TV Ad, Offering a Year of Free Subscription for the Unemployed

Healthcare workers and teachers also get free access to the meditation app

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As unemployment soars amid the coronavirus pandemic, meditation app Headspace is offering free, year-long subscriptions to those out of work. The offer comes in conjunction with the company’s first television campaign, created by agency Gut and Nexus Studio.

The pass will unlock access to all of the meditation app’s hundreds of hours of content, including a new collection focused specifically on managing the stress of unemployment, set to launch tomorrow. The company has already been offering healthcare providers and teachers free access to the app as well.

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