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He Gets Us, a campaign to revamp the reputation of Jesus, the central figure in Christianity, ran its first of two Super Bowl ads in the first quarter of the 2024 Big Game. Together, the two ads total 75 seconds of in-game advertising, costing an estimated $17.5 million.
This marks the religious group’s second year in the Big Game, and this year, the campaign’s message takes a slightly different tone. The stark black-and-white contrast of last year’s 60-second “Confrontation” spot has been replaced by saturated, almost dreamlike stills for “Foot Washing,” which aired in the first quarter.
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