HBO Used Pizza-Delivery Drones to Promote the New Season of Silicon Valley

Activation ties into the first episode

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Free food, especially during the doldrums of a Monday afternoon, is a sure bet to capture people’s attention.

HBO made pizza dreams come true as the network teamed up with Fooji, a brand delivery agency, to send pizzas to Silicon Valley fans in New York, Los Angeles and San Francisco. While pizza is, for the most part, a universally loved dish, today’s pizza deliveries were a direct reference to the first episode the HBO series’ fifth season.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in