HBO Used Pizza-Delivery Drones to Promote the New Season of Silicon Valley

Activation ties into the first episode

Fooji and HBO teamed up to deliver pizza to Silicon Valley fans. Fooji and HBO

Free food, especially during the doldrums of a Monday afternoon, is a sure bet to capture people’s attention.

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@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.