Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
If a company internship imparts some wisdom to the students it employs, that’s typically good enough. If those interns teach a company about itself, turn weaknesses into strengths and create a better future for everyone involved, that’s the ideal outcome.
Seven years ago, General Motors paired its Chevrolet brand with the National Newspaper Publishers Association (NNPA) to launch “Discover the Unexpected,” a 10-week internship and scholarship program that allows HBCU students to try marketing with Chevrolet and community-based journalism with the NNPA.