Havas Wins Michelin’s $100 Million Global Media Business Away From MEC

It spent $26 million in the U.S. last year

The French company will retain TBWA\Chiat\Day on the creative side. Getty Images

Michelin has chosen Havas Media as its global media agency of record after a competitive review, the French tire company announced today.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.