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NEW YORK Havas confirmed its Media Planning Group is making additional presentations to Volkswagen in an effort to retain the estimated $500 million North American portion of the automaker’s $1.4 billion media account.
A VW representative had said nearly a month ago that all presentations in the process had been concluded, and sources said MPG’s new round of talks represents a “second chance” for the agency to retain the business, granted after Havas executives implored VW for another opportunity to prove it should keep the business.
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